Creating narrations for videos, ads, and VSLs (Video Sales Letters) has never been so accessible. With the evolution of AI voice tools, it is now possible to generate high-quality, realistic narrations without expensive equipment or hours of recording.
Companies and digital product creators have been using these tools to:
- Speed up video and content production
- Reduce costs with voice actors and studios
- Test different communication approaches
In this article, you will discover 8 AI tools to create narrations, and also understand how this technology can support your content creation process.
How can AI voice generation help companies and content creators?
With the growth of video format in digital marketing, especially for VSLs, online courses, and ads, content narration usually requires infrastructure and time. AI voice tools offer a fast solution to generate high-quality narrations with just a few clicks.
AI-generated voices allow you to:
- Create narrations for ads, tutorials, and sales videos
- Test different VSL versions
- Translate videos into new languages
In addition, audio quality is crucial to convey credibility. Studies indicate that low-quality audio can affect how the message is perceived and reduce audience trust (University of Southern California).
Advantages of using AI to generate voices and narrations
Using AI voice tools offers important benefits, especially for those who need agility and flexibility in content creation.
1. Increased speed in campaign creation
With AI narration tools, you can generate audio tracks from scripts in just minutes.
Want to test different variations of tone, intonation, or gender of the voice? Just do it, and accelerate A/B testing cycles in ads or alternative versions of a VSL.
2. Elimination of the need for studios and expensive equipment
Setting up even a minimal structure to capture quality audio requires investment. At the very least, you would need microphones, cables, an audio interface, and editing software.
AI-generated voice solves this problem. With it, you can create professional-quality narrations without needing equipment or dedicated recording environments.
3. More flexibility to test and customize
AI tools offer a variety of options: female, male, neutral, young, mature voices, with different accents and languages.
In addition, some platforms already allow you to create custom voices, opening the door to creating unique characters—ideal for brands that want to stand out.
8 Tools to Generate AI Voices
1. ElevenLabs
ElevenLabs is one of the best-known tools when it comes to AI voice. It stands out for offering highly realistic voices, with natural pauses and even adjustable emotions—ideal for ads, VSLs, podcasts, and even audiobooks.
Main features:
- Ultra-realistic voices: tones that sound close to human speech.
- Multilingual support: great for those who sell digital products in more than one language.
- Voice customization: allows you to create a unique sound identity for your brand.
- Studio: integrated editor to generate, adjust, and sync narrations directly with video.
- Voice library: a wide catalog of styles and accents, as well as voices created by the community.
- Integrations: API for use in custom projects.
Weak points:
- May be more expensive than simpler solutions, depending on the chosen plan.
- Voice cloning requires caution regarding ethical and legal issues.
Price:
ElevenLabs offers a free plan with limitations and paid versions starting at approximately $5/month, scaling according to professional use needs.
2. Murf.ai
Murf.ai is a platform designed for those who want to create professional narrations with ease. It is used by companies, educators, and digital creators to give voice to videos, presentations, and courses, offering more than 200 voices in 20 languages and accents.
Main features:
- Ultra-realistic Voices (Speech Gen 2): context-aware voices with natural intonations and adjustable emotions.
- Studio: integrated editor to write, adjust, and sync narrations with videos and presentations.
- Voice Cloning: creation of realistic voice clones (with consent).
- AI Dubbing: dubbing in more than 20 languages to take content to different markets.
- Voice Changer: transforms voice recordings into professional narrations.
- Integrations with tools like Canva, Google Slides, PowerPoint, and Adobe.
Weak points:
- The free plan is quite limited in minutes and features.
- Some voices may sound less natural depending on language or accent choice.
Price:
Murf.ai offers a free plan for testing. Paid plans start at approximately $19/month, with advanced options for businesses and creators who need a higher volume of minutes.
3. CapCut
CapCut is a complete video editor that has incorporated text-to-speech functionalities directly into the platform. With it, you can convert text into narrations, adjust parameters such as speed and pitch, and apply sound effects without leaving the editor.
Main features:
- Text-to-speech conversion in multiple languages, with male and female voice options.
- Parameter adjustments: speed, volume, pitch, fade in/out, and noise reduction.
- Voice changer tool: allows modifying recordings to turn them into professional narrations.
- Direct integration with video editing: apply the narration to the script/subtitles and sync it automatically with the video.
Weak points:
- The naturalness of generated voices may vary depending on language, accent, and settings.
- Since it is a built-in feature of the editor, there may be less freedom for customization or advanced features compared to specialized AI voice platforms.
Price:
CapCut has a free version with export limits for videos without watermark, and paid plans starting at $19.99.
4. Kokoro TTS
Kokoro TTS is a free, open-source AI voice generation model that can run directly on the user’s computer, without needing the internet or paid services. It gained attention for being among the best text-to-speech models in the world, considered the best among free options.
With only 82 million parameters, it is light enough to run on regular machines and still deliver natural voices in multiple languages, including Portuguese.
Main features:
- Local execution: runs directly on the computer, including laptops like MacBooks, without relying on the cloud.
- Open-source and free: available on Hugging Face and GitHub, currently the highest-ranked free TTS model worldwide.
- Multilingual: supports different languages such as Portuguese, American and British English, Spanish, Japanese, and Mandarin.
- Kokoro Fast API: option to install on servers via Docker, creating your own voice generation API, similar to OpenAI’s format.
- Customization: allows adjusting speed, intonation, and even combining different voices to create unique tones.
Weak points:
- Requires technical knowledge in Python and Docker for installation and advanced use.
- While high for a free model, quality may not surpass premium tools like ElevenLabs.
- Features like support and intuitive interface are limited compared to commercial platforms.
Price:
Completely free and open-source. The only possible cost is infrastructure (if run on cloud servers with GPU for large-scale production).
5. Google Text-to-Speech
Google Text-to-Speech (a Google Cloud service) converts text into voice with natural intonation. It is widely used in web applications, voice assistants, and e-learning platforms.
Main features:
- Over 220 voices in more than 40 languages and variants.
- Speed, pitch, and intonation adjustments.
- Support for commands to make speech more natural (pauses, emphasis, pronunciations).
- Option to create custom voices for brands.
- API that can be integrated into websites, apps, and systems.
Weak points:
- Requires setup in Google Cloud, which may be complicated for beginners.
- Some advanced voices come at a higher cost.
Price:
Google offers a monthly free tier:
- Up to 4 million characters free for standard voices.
- Up to 1 million characters free for premium voices.
After that, pricing is based on the number of processed characters.
It is possible to test Text-to-Speech for free in Google AI Studio.
6. Animaker Voice
Animaker Voice is an online AI voice tool designed to quickly and affordably transform text into human-like narrations. With more than 800 voices in 170 languages, it is ideal for creating voice-overs for marketing videos and social media without professional equipment.
Main features:
- Library with over 800 realistic voices and 170 languages.
- Advanced controls: adjust speed, pitch, pauses, and even breathing for more natural delivery.
- Simple interface: just paste the script, choose the voice, and download the audio.
- Suitable for e-learning, explainer videos, social media ads, product demos, and even audiobooks.
Weak points:
- While it has a free version, high-quality export and some advanced features require a paid plan.
- Customization is more limited compared to tools that offer voice cloning.
Price:
Animaker Voice offers a free plan with basic features. For advanced features, paid plans start at $25/month, with options for individual and business use.
7. Speechify
Speechify offers realistic narrations in over 60 languages with more than 1,000 available voices. It is widely used for sales videos, ads, training, podcasts, and even audiobooks—making it a practical solution for both individual creators and companies.
Main features:
- Over 1,000 realistic voices in 60 languages, including regional accents.
- Detailed adjustments: speed, pitch, pauses, pronunciation, and even emotions.
- Voice cloning: create a digital version of your own voice with just 20 seconds of recording.
- Emotion library: choose from 13 different emotions to bring text to life.
- Option to use AI avatars alongside narrations (Speechify Studio).
Weak points:
- The free version is very limited in available minutes.
- Voice cloning and commercial rights are only available in paid plans.
- May be more expensive than simpler alternatives if you need heavy use.
Price:
Speechify offers paid plans starting at $19/month (Studio Pro), with more advanced versions for companies. A limited free plan is also available to test basic features.
8. Lovo.ai
Lovo.ai is a platform that combines realistic narration with video editing features. It stands out for offering expressive voices and the ability to customize with voice cloning.
Main features:
- More than 500 voices in 100 languages.
- Pro V2 Voices: ultra-realistic and directable voices with enhanced expressiveness.
- Voice Cloning: create unique voices to give identity to your brand or character.
- Genny Editor: integrated tool to sync voice, video, and subtitles in one place.
- Extra features: AI script generation, automatic subtitle creation, and even image generation for videos.
Weak points:
- The free plan is limited in voice generation time.
- May be complex for those looking for a simple narration solution.
Price:
Lovo.ai offers a free trial and paid plans starting at $29/month, with more robust options for business use.
Add Audio Tracks to Your Course with Panda Video
If you’re looking for AI tools to dub online courses, know that you can add audio tracks to videos hosted on Panda Video.
This allows your video to be accessible to any user, regardless of the language they speak, without compromising the security of your content.
Now, if you used AI to create narrations for VSLs, you can host that sales video on Panda and enable features that will boost your conversion rate, such as:
- Smart Autoplay, which makes the video start automatically when the page loads
- Fake Progress Bar, which gives the impression that the video is shorter, keeping viewers engaged for longer
- A/B Testing to compare different videos on the same page
Try it today and see how Panda Video can transform the way you deliver videos and audio with AI voice to your audience.
