If you create VSLs or online courses, you’ve probably wondered if YouTube is the best option, or whether it's worth using a video hosting platform like Panda.
After all, why pay for a service when YouTube does it for free and receives billions of monthly visits worldwide?
In this article, we will compare Panda Video and YouTube to clarify which one best meets your marketing and teaching needs.
Why Choose Panda Video Over YouTube?
We strongly recommend that your business is on YouTube (as long as it’s for the right reasons).
YouTube is the best place to be discovered by an audience organically through content. Creating frequent content will help you build an audience, making it easier to launch and guide them towards your digital product.
However, many people use YouTube to host courses and VSLs, and in this case, it falls short as it doesn’t provide an ideal experience for these purposes.
That’s where a video hosting platform like Panda can serve you much better, and here’s why.
What Are the Benefits of Panda Video?
If your focus is to host courses and VSLs efficiently and without distractions, Panda Video offers several benefits that YouTube cannot.
Ad-Free
The main disadvantage of YouTube is the lack of control over content, as the platform shows ads during playback and presents suggested videos when the content is paused.
On a sales page, this can divert attention and lead the viewer away from the page, compromising your conversions.
Unlike YouTube, Panda Video allows for continuous, ad-free viewing, keeping the focus on the content.
Security and Anti-Piracy Protection
One of the biggest problems for those who sell courses is piracy, which directly affects the profit of the content creator.
There are numerous websites and programs online that download YouTube videos, making it the least secure platform if you need privacy.
Panda Video offers advanced anti-piracy solutions, such as DRM (Digital Rights Management) technologies and control over permitted domains, ensuring that your videos are only shown in authorized locations.
This prevents illegal downloading and distribution of your videos, protecting the content of creators and companies.
Read also: Digital Piracy: 3 Ways to Protect Online Courses from Downloads
Interactive Features for Students
Panda Video enhances your lessons with:
- Automatic dubbing in multiple languages;
- Automatic generation of e-books and mind maps from video lessons;
- Interactive quizzes that can be added to classes.
VSL Hosting to Boost Conversions
If you use VSLs to sell products or services, Panda Video offers features like call-to-action (CTA) buttons and a fake progress bar to improve video conversion rates.
One of the favorite features for content creators is Smart Autoplay, which starts the video automatically as soon as the lead accesses the landing page.
Integration with Marketing Pixels
Panda Video allows the integration of Facebook and Google pixels directly into your videos.
This means you can track viewers' behavior and use this data for targeted marketing campaigns.
For example, you can direct an ad encouraging someone to continue watching the video for those who have watched up to 50% of it. There are countless combinations you can test.
When Is YouTube a Better Option?
YouTube is the best option if your goal is to reach new people, as it is the second-largest search engine, only behind Google.
According to a study by Oxford Economics, 68% of creative entrepreneurs agree that YouTube generated additional opportunities outside of the platform.
By producing valuable content and optimizing it with SEO, you will be discovered by new audiences and gradually build an active community.
Additionally, although a content creator’s focus is on selling courses and digital products, YouTube allows for monetizing content through Adsense if the channel meets the required number of views and subscribers.
This also opens up possibilities for contracts with brands that want to use your authority to advertise their products.
How to Use Both Platforms in My Business?
Instead of choosing between Panda Video and YouTube, use both at different stages of the customer journey.
Within a video marketing strategy, YouTube sits at the top of the funnel, serving to attract as many people as possible to discover your work.
Through more in-depth content, like live streams and webinars, you can direct these more prepared individuals to sales pages.
Meanwhile, Panda Video is crucial at the bottom of the funnel. It will help you convert leads into clients by eliminating distractions with ads and providing a much more immersive experience.
However, the work doesn’t stop after the sale is made. That’s why Panda Video also focuses on increasing the LTV (Lifetime Value) of your students, with interactive features that enhance satisfaction and the potential for future sales, such as upsells and new courses.
Which Is Better: Panda Video or YouTube?
The choice between Panda Video and YouTube depends on your business goals. If your focus is on growing your audience to earn from Adsense and advertising contracts, YouTube is more advantageous.
However, if you need full control over the viewer experience, want to generate leads and conversions with your videos, or improve the student experience in online courses, Panda Video offers the most suitable tools.
In the end, you can combine both platforms, creating a high-conversion sales funnel. Take advantage of the moment and try Panda Video for free.
